NYNE
Art Direction / Branding
Making the cosmic approachable
Scope: 6 Months
Illustrator
Photoshop
Photography
Illustrator
Photoshop
Photography
In October 2024, I had the chance to collaborate with a WWU Design alumn, D'Angelo Minnis, in the creation of a comprehensive brand identity. NYNE is a therapy practice based in Chicago, steeped in holistic healing, self-discovery, and spiritual wellness. It creates meaningful connections with its clients by fostering self-understanding and compassion.
Our challenge was to distill the ethereal foundation that defines NYNE and translate it for an audience seeking greater spiritual enrichment and self-alignment. A driving question throughout the design process was to make people ask, “What is this?”, because self-discovery is nebulous and unique to each person.
This was a special personal challenge for me because it was my first encounter with brand design. I worked closely with D’Angelo to test and apply visuals to a larger identity.
Our challenge was to distill the ethereal foundation that defines NYNE and translate it for an audience seeking greater spiritual enrichment and self-alignment. A driving question throughout the design process was to make people ask, “What is this?”, because self-discovery is nebulous and unique to each person.
This was a special personal challenge for me because it was my first encounter with brand design. I worked closely with D’Angelo to test and apply visuals to a larger identity.